Archives For self-publishing

In recent months I’ve had people ask me how book publishing works, especially when they’re getting started with their very first book. Here are the four major book publishing options to consider for first-time authors.

Traditional Publishing

Traditional publishing includes a book contract with an advance on royalties to the author, ranging from a few thousand dollars to seven figures for a select few. This involves working with a book agent (which I have not done), sending query letters and manuscript proposals to publishers (and most of the time you get rejection letters until someone finally says “yes” to your book, this can take years). The publisher owns the copyright (this part I don’t like) and has full say on what can be changed of your content (I don’t like that, either). Continue Reading…

I have some big news to share with you today:

Morgan James Publishing will release an expanded edition of my book A Couple with Common Cents in 2016!

How did I do it?

Author Gets New York Publishing Deal on First Try Without an Agent or Written Proposal

It all started nearly one year ago. I went to a workshop in Denver, Colorado and met a New York Times bestselling author there. I took copies of this book to give away to all participants.

This author (Joel) really liked A Couple with Common Cents and said on the second day,

Ryan with Joel Comm, November 2013

“It’s time to take this to the next level. Let me introduce you to my publisher.”

I was blown away. Here was a business author whom I highly respected, treating me as a peer.

But I didn’t expect Joel to reach out to me like that.

Not to a self-published author like me.

Not for a little book that’s not even 100 pages long.

Those things didn’t matter. Joel, as a serial author, knew what to look for and knew that my values and style would be a good fit for Morgan James.

And he was right.
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I worked really hard to get the first customer for my first commercial book back in fall 2011. The book was Money Management for Cross-Cultural Workers.

Strategy

First I had to decide what price points I wanted to set.

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What does a “best selling book” really mean these days? Perfectly timed affiliate marketing and joint ventures can easily produce an Amazon “bestseller” because Amazon updates its book rankings every hour. I’ve heard of authors hiring companies to strategically purchase their new books, which in effect manipulates the New York Times bestseller list.

The Myth of the Best Selling Book

Image from flickr user: Alex de Carvalho | cc

 

Bestseller does not automatically mean good. I’ve read many great books that never won literary awards or reached mass-market penetration.

You’ve read great content, too, that was not written by a household name. Continue Reading…

The largest online retailer wants to give you a free page on their website. At authorcentral.amazon.com you can sign up with your Amazon account to put all your book titles in one place with an Amazon author page. (You edit it through Amazon Author Central.)

Amazon author page, author central

Ryan’s Amazon Author Page (screen capture on May 5, 2014)

Yes, this is a totally free service from Amazon to every person who has an ISBN listed in Amazon’s database!

In my recent book searches on Amazon I’ve found two business authors who do not have their own Amazon Author Page! Both of them have even reached the New York Times bestseller list. I found it strange that neither of these authors (I’m not going to single them out here) has taken five minutes to do this.

Benefits of Amazon Author Central to You and Your Readers

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In the following video, David Hancock, founder of Morgan James Publishing, explains to Patryk Wezowski how your book can get on the New York Times bestseller list.

(Video on YouTube: Morgan James interview with David Hancock: How to Get Your Book on the New York Times Bestseller List)

The following notes are from this video and from what I learned at the recent jvAlert Live event:

How Do You Get on the New York Times Bestseller List?

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