Archives For myth

Have you heard of these credit card myths that are marketed every day as truth? They’re in commercials everywhere, and now so embedded in pop culture and habits on the street, that you may not think there is any other way to conduct business.

These are five credit card myths that I hear or read about often:

  1. You can’t survive without a credit card.
  2. You have to have a credit card to book hotels, airfare, and pay for things online.
  3. You must keep a credit card for emergencies (such as a flat tire).
  4. You need a credit card to build up your credit score.
  5. You can get cash back and/or points with a credit card that you can’t elsewhere.
credit card myths

“Priceless” by flickr user NapInterrupted | cc by nd 2.0

Really? Are all of these true? Continue Reading…

 

Storytelling is organic. Your body reacts to great stories.

In addition, there’s a strong connection between ancient myths and modern movies.

In this interview, Christopher Vogler, author of The Writer’s Journey, shares how he got into the film industry and introduces the power of storytelling.

 

What does a “best selling book” really mean these days? Perfectly timed affiliate marketing and joint ventures can easily produce an Amazon “bestseller” because Amazon updates its book rankings every hour. I’ve heard of authors hiring companies to strategically purchase their new books, which in effect manipulates the New York Times bestseller list.

The Myth of the Best Selling Book

Image from flickr user: Alex de Carvalho | cc

 

Bestseller does not automatically mean good. I’ve read many great books that never won literary awards or reached mass-market penetration.

You’ve read great content, too, that was not written by a household name. Continue Reading…