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What does a “best selling book” really mean these days? Perfectly timed affiliate marketing and joint ventures can easily produce an Amazon “bestseller” because Amazon updates its book rankings every hour. I’ve heard of authors hiring companies to strategically purchase their new books, which in effect manipulates the New York Times bestseller list.

The Myth of the Best Selling Book

Image from flickr user: Alex de Carvalho | cc

 

Bestseller does not automatically mean good. I’ve read many great books that never won literary awards or reached mass-market penetration.

You’ve read great content, too, that was not written by a household name. Continue Reading…