Over the past couple years I’ve watched a few episodes of ABC’s “Shark Tank” TV show. I’ve found it intriguing, but haven’t got into the show so much that I felt like I had to see every episode.
A few weeks ago when my wife and I were at home, a rerun of the show came on. Lori said, “Shark Tank is on,” and I said, “OK.” I think we missed the first part of that episode.
I was sure glad that we watched this one all the way to the end.
About the Tree T Pee
The final entrepreneur in season 5, episode 7, is Johnny Georges. The camera crew showed him in Florida helping tree (citrus) farmers conserve water and keep their trees alive during frost. How?
Watch this clip to see how the Tree T Pee works, and what farmers say about it:
(Johnny Georges & the Tree T Pee product: Click here
if you can’t see the video.)
Two Types of Stories Every Entrepreneur, Executive,
and Employee Must Tell (at a moment’s notice)
About The Business They Work In
Each business person must be able to tell two types of stories about his/her own business to anyone who asks: how you got started (the genesis story), and more importantly, why you’re in business (the transformational story).
Johnny’s genesis story involves helping his father irrigate trees. Prompted by Johnny’s question, his father came up with the t pee solution. Together they looked at the hard work they were doing. Was it unnecessary to move soil every time a freeze came?
They came up with the Tree T Pee, and millions of gallons of water and thousands of trees already saved.
Now the transformational story: Johnny clearly nailed this one when he recounted the time he trespassed on an “old lady’s” orchard. He really wanted to help, and sure enough he did: the Tree T Pee keeps your trees alive even when an overnight frost (or freeze!) shows up at your grove.
That’s a vivid demonstration of how the product helps the customer.
You can spin your wheels and talk about features all day. You gain a little traction when you highlight benefits. When you share transformation, now you’re in overdrive.
You may have multiple genesis stories or multiple transformational stories to tell. If you’re a one-product business, then you just have one of each. But if you have multiple products/services going on, you may have multiple stories to share.
Do your clients and customers know your genesis story and your transformational story?