There is one ancient secret that screenwriters, novelists, and top business authors use to captivate their audiences. Virtually all cultures in history used it, too. Yet this secret is largely lost today.
What’s the Story?
Ancient cultures gathered around a fire and shared the experiences of the day with each other. The hunters came back to camp and shared how they killed their game. The boys became men through these hunting rituals. In addition, they preserved their own history and worldview through oral repetition of these stories.
When people go camping today, gather around the fireplace, attend mastermind meetings, or meet a friend at a coffeehouse, they share tales of what they’ve done and look for meaning in life through these stories.
In modern times, the top-selling movies, songs, artwork, and books all tell a story that resonates deeply with many people. Star Wars, The Hobbit, Shrek, The Adventures of Tom Sawyer, The Hunger Games, U2, The Beatles, and the list goes on. These screenwriters, songwriters, and authors have all captured and presented a worldview through a narrative.
Not just any story will do.
Most businesses do it the wrong way: they put the megaphone to their mouth and shout through all their ads:
- “We’re the best in our industry”
- “In business since 1924”
- “We’ve won x award every year since 2005”
- “We have the best quality product around”
And their customers don’t give a rip about these things. (Do you? )
What I care about, what your prospects care about, is that you can deliver results to them today! As they look through your website and consume your content, your target prospects want to know, “Can this person take me from where I’m at today to where I want to be?”
That’s a tale of transformation.
Today’s savvy customers and clients are looking for stories of transformation that help them navigate through the fog and the mud. They want to find someone who can help them move forward.
That someone is you.
And they’re more than willing to pay for a GPS and personal ally to get beyond the fog and mud to clear water and blue sky.
They want to hear transformational storytelling to inspire them, to give them the next step, to show them that they can do it!
To be continued Friday…